Golf clubs are now increasingly popular among millennials who share their experiences and passions online with others in the world of the sharing economy, according to research by the Australian Financial Review.
In its 2016 edition, the paper examined how millennials are using social media to gain new social connections.
The study found that in the last three years, the average millennial’s social media profile has grown from just 20 to 60 posts a day, with the average post sharing rate being around 3.7 per cent.
This rate has increased by almost 100 per cent since the start of the year, reaching more than 1,500 posts per day.
The average millennial is now spending more time on social media than their parents, and are spending almost twice as much time as their grandparents on social networks.
The researchers say the rapid growth of social media has been particularly important in the digital age, as they are often the first people to discover new brands, products and services.
“While social media continues to offer a great platform for connecting with friends and family, it also presents challenges to the sharing business,” the authors said.
“Social media has given rise to a new generation of companies that have tried to compete with traditional businesses.
But they are losing the battle.”
The rise of social platforms in the sharing industry has created a challenge for traditional businessesThe paper found that millennials are increasingly spending their time on sharing platforms, with over half of them sharing their social media posts on platforms like Instagram, Facebook, LinkedIn, Snapchat and Pinterest.
While most of these users are young people aged between 20 and 34, they are also spending more than a third of their time online.
They spend an average of 9 minutes a day on social platforms, compared with an average time of just 3 minutes on Facebook.
More than two-thirds of millennials are in a relationship and more than half of those are married, compared to just half of their parents.
“Many of these millennials share their lives online with their friends and families in ways that are rarely seen by adults,” the paper said.
The trend is likely to continue, with a significant increase in the amount of social sharing that millennials will do in the future.
“More millennials are likely to share their content with their immediate family members than they are sharing it with the broader community, but there is a significant gap between the amount they share and the amount adults are able to get their information from,” it said.
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